A design agency can’t afford a dated website.
Finace makes campaigns, explainers and digital journeys for 70+ financial brands. Their own website hadn’t changed in ten years, and prospects noticed. We rebuilt it from ideation to live in 10 days.
Great work. A website that said otherwise.
Finace’s portfolio was current: NFO launches, investor explainers, distributor kits for India’s biggest AMCs. Their website was not. It hadn’t been updated in ten years.
For a design agency, the website is the first piece of work a client sees. A dated one makes prospects doubt everything else before a deck is ever opened. Clients weren’t trusting the work, because an agency can’t have a badly designed website.
Earn trust in the first scroll. Look like the work Finace actually ships today.
Explain the difference. Finance-first communication, not a generic marketing agency.
Prove it. Services, process, 70+ brands and real client voices.
Make starting easy. A brief that takes taps, not a blank contact form.
Designed around what the visitor is thinking.
We started with basic research, then mapped the six stages a marketing head at an AMC goes through before briefing an agency. Every section of the new site exists to answer one of them.
“Our finance story is complicated. Maybe our communication is the problem.”What the visitor should be thinking at this stage
- Hero
- Why communication matters
- The complexity of finance
The hero names the problem in one line, while a live conveyor of factsheets, NFO kits and explainers turns into campaigns.
See the original journey map
Ideation to live in 10 days.
Built to look like the work they ship.
Every section rebuilt for the phone, not shrunk onto it.
Plenty of prospects first open the link on a phone. The conveyor, service deck and brief builder all work with a thumb.
Fast enough to feel instant. Built to be found.
Rich motion and a dark, animated hero, still scoring 99 for performance on Google PageSpeed Insights. Then the groundwork that gets an agency found when a prospect searches for it.
- ✓Registered and verified on Google Search Console
- ✓Unique title and description for every page
- ✓Open Graph tags, so links share cleanly
- ✓Pages prerendered as static HTML for fast crawling
- ✓Self-hosted fonts, with no render-blocking calls
- ✓Motion that switches off for “reduce motion” users
The website finally matches the work.
Ten years of drift, closed in ten days. Finace now sends prospects to a site that explains why finance needs a specialist, shows the brands that already trust them, and turns interest into a brief in a few taps.